On April 9, 2026, a seminar titled “Expectations of Generation Z from Higher Education Institutions Today” was conducted for students by Associate Professor Dr. Seyil Najimudinova, a faculty member of the Department of Business Administration, Faculty of Economics and Administrative Sciences.

During the seminar, the expectations of Generation Z—who currently make up approximately 25–30% of the world’s population, nearly one-third—regarding the universities they attend or plan to attend were discussed. While international databases such as the World Higher Education Database (WHED) report around 22,000 higher education institutions worldwide, broader definitions suggest that this number can reach up to 40,000. In this context, the question of whether these institutions can meet the expectations of Generation Z was examined.

The seminar also covered why Generation Z may be reluctant to pursue higher education, their understanding of education and learning preferences, expectations related to academic, technological and digital infrastructure, career and employment orientation, as well as psychological, social, and cultural needs, and the concept of an “ideal university.” The seminar concluded with a discussion on the evolving roles of universities in line with the expectations of Generation Z.